Blog/ Partner Updates

Atlas Point Integrates with Wealthbox to Make Behavioral Finance Easy

January 4, 2023

Wealthbox + Atlas Point

Wealthbox is pleased to announce the addition of Atlas Point to our fintech partnership ecosystem today! Atlas Point is a behavioral science and analytics platform that provides advisors with a better way to understand their clients’ fears and behaviors through backed insights, resulting in more personalized client communication.

The integration with Wealthbox connects personas and behavioral biases uncovered with Atlas Point’s Financial Virtues™ behavioral survey to existing Wealthbox contacts. In addition to automatically applying tags to a contact, the integration creates a contact note for each completed response with links to the client and financial professional reports generated from the survey.

Wealthbox + Atlas Point

Join us for a live webinar on Tuesday, January 17th at 2pm ET to learn more about the integration between Wealthbox + Atlas Point.

Sign up now!

How It Works

When a client takes an Atlas Point behavioral survey, they will be assigned an investor profile. In the example below, the client has been assigned a “Purple Bull” profile.

Behavioral survey information is tagged to clients in Wealthbox

Atlas Point will send the survey results directly into Wealthbox. The client contact record in Wealthbox will also be tagged with personality traits that will help the advisor in future client engagement.

All of these Atlas Point insights are automatically populated in Wealthbox, saving advisors time and giving them information to better serve their clients.

Kenny Mobley Co-Founder and COO Atlas Point

Kenny Mobley, Co-founder & COO, Atlas Point

“Atlas Point is excited to partner with Wealthbox to make accessing and applying our client-ready behavioral survey easy,” said Kenny Mobley, Co-founder and COO of Atlas Point. “Integrating with Wealthbox’s easy to use interface helps us achieve our goal of making financial conversations more personal and personalized.”

Charlie Fargo, Head of Product Partnerships at Wealthbox

“Integrating with Atlas Point demonstrates Wealthbox’s commitment to align with new and innovative technologies in the fintech space. We know that advisors are eager to create a more personalized client experience and this integration makes that possible, all from within Wealthbox.”

Wealthbox + Atlas Point

Join us for a live webinar on Tuesday, January 17th at 2pm ET to learn more about the integration between Wealthbox + Atlas Point.

Sign up now!

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