CRM Showdown

Wealthbox vs. Salesforce CRM

Clunky? Bloated? Insanely expensive? Don’t let Salesforce CRM hold you back. Wealthbox is the new, modern CRM for financial advisors with an amazing user experience. No training required. Compare the two now. Game on!

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Wealthbox

Wealthbox is the most modern CRM in the market, offering advisors with intuitive “sign up and go” simplicity to get started with ease. Try it now.

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Salesforce CRM

Salesforce is a CRM designed for large businesses with many powerful features. However, some advisors complain it’s overly-complicated and expensive to administer.

Wealthbox is the #1 rated CRM for financial advisors

Advisors have spoken, and Wealthbox is the winner! Check out the 2024 ratings for the best wealth-tech CRMs by G2, the leading software review site.

Wealthbox CRM G2 Awards for Winter 2024 Wealthbox CRM G2 Awards for Winter 2024
RIA Biz Logo

“Wealthbox Raises $31 Million After Converting Salesforce and Redtail CRM Users and Leaping Up the Marketshare Ranks.”

RIABiz, March 2022

RIA Market Share: Growth Rates 2022 – 2023

Wealthbox CRM had a 59.6% RIA market share increase from 2022 to 2023.
Salesforce CRM had a 1.8% RIA market share decline from 2022 to 2023.

Source: T3 / Inside Information Survey, March 2023

Why advisors choose Wealthbox over Salesforce CRM

We’re frequently asked why financial planners are switching from Salesforce CRM to Wealthbox. Here are the top reasons.

Simple Setup

Low Switching Cost

Better Email Integration

Designed for Advisors

Comparable Features

Intuitive and Time-Saving

No Training Required

Friendly, Responsive Support

Better Collaboration

An Open API

Better Mobile Apps

Better Price

Sanctuary Wealth Logo

“When we switched, CRM user adoption increased and every single branch office shared glowing feedback that they preferred Wealthbox over Salesforce.

Image of Jack McCormack from Sanctuary Wealth

Jack McCormack

Managing Director at Sanctuary Wealth

425 users on Wealthbox

12 reasons Wealthbox is the best Salesforce alternative for financial advisors

1. Simple setup

Wealthbox is easier to onboard users than Salesforce.

Unlike Salesforce, Wealthbox simply works out of the box. There’s no complex setup, no consultant, no salaried administrator, no paid-training, no hassle. Wealthbox provides sign-up-and-go simplicity, while offering full-featured, powerful CRM.

"Spend time figuring out your clients, not your CRM."

2. Low switching cost

Data file migration from Salesforce to Wealthbox is easy – and free.

The Wealthbox team offers secure, free, and speedy data migration services when importing CRM data from Salesforce to Wealthbox. It’s actually a breeze and new customers to Wealthbox are often surprised how painless and quick it is to do with the help of our friendly specialists.

Image of folders representing the easy data migration from Salesforce CRM to Wealthbox

3. Comparable features

Similar functionality, yet Wealthbox’s features are tailored for advisors.

What’s great about Salesforce is that it does everything. What’s horrible about Salesforce is that it does everything – and you’re going to spend lots of time and money trying to set it up and figure it out. And in the end it might not work, as low user adoption sets in from the complexity and fatigue of the CRM struggle. With Wealthbox, advisors experience a well-designed, intuitive CRM product with amazing features tailored for financial advisors.

"We switched to Wealthbox and have seen our advisors adopt CRM like never before. It's simple to use yet powerful and helps our firm operate with efficiency." - Charlie Rocco of MONECO Advisors recommends Wealthbox

4. Intuitive and time-saving

The user-experience of Wealthbox is superior to Salesforce.

The team at Wealthbox has deep experience in CRM software design, and it shows in our product. For example: One of the most frequent actions in a CRM is for an advisor to “add a note to a contact record.” In the Salesforce interface, it requires 7 clicks to add a note; in Wealthbox it takes only 2 clicks. When a team of advisors enters thousands of notes into a CRM over the course of a year, this efficient action in Wealthbox, like so many other user flows, saves advisors time.

Wealthbox takes 2 clicks to add a note to a client record, where Salesforce CRM takes 7 clicks.

5. Better collaboration

An RIA firm works more efficiently in Wealthbox than Salesforce.

The activity stream in Wealthbox, which is like a private social network for an RIA firm, allows coworkers to monitor and comment on various CRM updates and notify other users of special activity involving contacts, tasks, workflows, and events. The social, collaborative design throughout Wealthbox makes it better than Salesforce to communicate with coworkers to run an advisory practice.

"We moved over from Redtail to Wealthbox and have never looked back. We love all the integrations and ease of use." - Babette Switzer of Provident Wealth Advisors recommends Wealthbox.

6. Better CRM + email integration

Wealthbox Mail outshines Salesforce’s bolt-on approach.

Wealthbox Mail is a complete email experience for financial advisors. Purpose-built for the way advisors work, it combines client relationship management with a familiar and powerful inbox, embedded in Wealthbox. Unique CRM-to-email actions help advisors become super productive. Simply put, Wealthbox has a much better user experience in the fusion of CRM and email than Salesforce.

Wealthbox Email Icon

7. Customizations designed for advisors

Wealthbox offers customizations specifically for advisors.

Salesforce pushes customization requests to external Salesforce consulting firms. That’s time and expense. Wealthbox utilizes our in-house customer success team to help you create  custom configurations needed for your firm – at no cost.

Customization image

8. No training required

Salesforce requires training, Wealthbox does not.

There’s an entire industry of training products and services built around Salesforce. We call it the CRM Industrial Complex. And indeed, it’s all built around Salesforce CRM complexity. If you’re going to implement Salesforce, you’ll often spend time and money for paid training programs. With Wealthbox, it’s sign up and go simplicity. No training required!

Image representing 'No Training Required'

9. An open API

Wealthbox’s API is made for RIAs, and it’s better than Salesforce’s.

The Salesforce API is incredibly complex with thousands of endpoints, many different authentication methods, confusing documentation, and difficult to understand based on a given Salesforce version. Wealthbox’s API – designed for the advisory business – is simple for developers to integrate with their applications. It’s a fully documented RESTful API that allows deep integrations to the most essential components within Wealthbox.

Wealthbox API image

10. A Better mobile app

Wealthbox’s mobile app is superior to Salesforce’s.

The Wealthbox Mobile app provides you with the tools you’ll need to run an advisory business on-the-go. Wealthbox includes full-featured mobile apps across iOS, iPad, and Android meaning that you have all the features you know and love from the web-app, designed with a simple and easy-to-navigate mobile interface. Salesforce, in contrast, in trying to be all things to all types of business people, has a much more complex experience in their mobile app.

Wealthbox iOS and Android Mobile Apps

11. Friendly, responsive support

Wealthbox has better customer support than Salesforce.

From the initial onboarding process to ongoing support, team Wealthbox is with you every step of the way. Our assigned specialists get to know our customers in a way that a massive firm like Salesforce, serving all different types of industries, simply can’t do. Our advisor customers get individual attention from our support team, who understand the advisory business and solve issues when you need help.

Wealthbox support team

12. Better price

Wealthbox is less expensive than Salesforce.

Beyond the less expensive Wealthbox plan pricing of $49 – $89 per user/month, there are many other costs associated with Salesforce that aren’t readily apparent, making Wealthbox much less expensive.

Dollar Sign

The collaborative enterprise features and ease of use in Wealthbox are incredible and have helped our firm grow. We’re glad we switched to Wealthbox.

Rachel Daniels of Avidian Wealth

Rachel Daniels

Avidian Wealth Solutions

70 users on Wealthbox, $4B AUM

Wealthbox vs Salesforce: What users are saying

We could talk more about the differences between Wealthbox and Salesforce CRM, but we’ll let the users speak for themselves. As you’ll see, Wealthbox is the winner.

Wealthbox Logo White
Salesforce CRM Logo

Capterra Reviews

Ease of Use

4.8
3.5

Features

4.4
3.5

Value for Money

4.8
4.0

G2 Reviews

Ease of use

9.4
7.9

Ease of setup

9.4
7.3

Ease of admin

9.6
7.8

Quality of support

9.0
7.9

Product Direction

8.8
8.0

Task management

9.1
7.2

Contract management

9.4
8.7

Capterra Reviews

Ease of Use

Features

Value for Money

G2 Reviews

Ease of use

Ease of setup

Ease of admin

Quality of support

Product Direction

Task management

Contract management

Wealthbox Logo White
4.8 stars
4.4 stars
4.8 stars
9.4 / 10
9.4 / 10
9.6 / 10
9.0 / 10
8.8 / 10
9.1 / 10
9.4 / 10
Salesforce CRM Logo
3.5 stars
3.5 stars
4.0 stars
7.9 / 10
7.3 / 10
7.8 / 10
7.9 / 10
8.0 / 10
7.2 / 10
8.7 / 10

All ratings are as of May 2023

Wealthbox pricing vs. Salesforce pricing

Starting at just $49 per user/month, Wealthbox is much less expensive than Salesforce. And say goodbye to hidden fees.

Wealthbox Logo White
Salesforce CRM Logo

No fees for data transfers

No fees for implementation

No fees for training

No fees for live support & tutorials

No fees for CRM administrator

No long-term contract

No outside consultant needed

No fees for data transfers

No fees for implementation

No fees for training

No fees for live support & tutorials

No fees for CRM administrator

No long-term contract

No outside consultant needed

Wealthbox Logo White
Salesforce CRM Logo

Keep your CRM data, import from Salesforce with ease.

Wealthbox has the team and tools to make the switch from Redtail CRM truly simple. It’s a secure and well-honed migration process that includes an assigned specialist who is there every step of the way. It’s fast and easy!

Image of folders representing the easy data migration from Salesforce CRM to Wealthbox

What advisors say…

“We were blown away by the level of migration support that the Wealthbox team extended to us when switched.”

Image of Catherine Chaney Bowman of DMK Advisor Group

Catherine Chaney Bowman

DMK Advisor Group

“Shout out to Wealthbox for having awesome migration services! Their team offered ‘hands-on’ assistance.”

Image of Charesse Spiller Fintech Consultant at Level Best

Charesse Spiller

Fintech Consultant at Level Best

We’ve Been Expecting You.

Join the thousands of advisors who’ve migrated from Salesforce to Wealthbox – with ease.

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Image of Amber, Head of Customer Migrations at Wealthbox