A client’s psychological risk tolerance, or the client’s enduring personality characteristics related to the ability to withstand the ongoing losses and gains, is a complex and multidimensional set of constructs. This session will help you understand the factors of psychological risk tolerance and how they relate to decisions clients make during times of market downturns.
This session will cover the following client characteristics: self-esteem, self-efficacy, knowledge, emotional stability, risk personality, and risk preference. By understanding psychological risk tolerance, you will have a better understanding of how the client might react to market downturns in the future while also having insights into how you can guide and coach clients to become better investors over time.
* This webinar is eligible for 1 CFP CE credit. Attendance for the entire live event is required.
Sr. Product Specialist